There is significant interest in ESL (Electronic Shelf Labels) at the moment, and it’s easy to see why as retailers look to simplify their in-store processes, boost revenue and improve the in-store customer experience. However, ESL may not be ideal for every retailer. Various factors come into play, and a useful starting point for considering ESL in your business is to answer the following questions:
By calculating your current costs, frequency of labelling tasks, and the number of stores, you can better understand the potential ROI of implementing ESL, helping to build a solid business case. This simple calculation offers a helpful snapshot, but it doesn’t capture the complete picture, when you also take into account the ability to launch promotions more frequently, respond at speed to sales trends, and explore operational opportunities beyond pricing tasks, the potential return on investment becomes even greater.
While a full-scale ESL deployment across your retail stores is ideal, there are also benefits to taking a hybrid approach that integrates ESL with a paper-based labelling system and this is why we introduced ESL support within our market-leading labelling solution, Label IQ. This integration empowers retailers to harness the power of ESL across their in-store devices, allowing them to enhance operational efficiency and customer experience.
Easily report stock gaps at the press of a button at the shelf to trigger stock orders
Empower store colleagues to identify where more stock is needed on the shelf
Take care of order picking and speed up the process with ‘pick to light’
Light up the product a customer is searching for to help them quickly locate it
Highlight relevant products to help direct customers to the products that match their needs
Answers to common questions about deploying and managing digital shelf labels
ESLs connect to your central management system via Wi-Fi, syncing with the latest data to update prices, promotions, and product information across your retail stores simultaneously with just a few clicks.
ESLs use E-paper (electronic ink) technology, which mimics the appearance of traditional ink on paper, providing clear and readable displays with minimal energy consumption.
The battery life of an ESL depends on the usage, for example, frequent updates or the use of colour displays may reduce battery life but typically a single battery is estimated to last up to 10 years due to the low power consumption.
Previously cost has been a barrier, but thanks to major rollouts in grocery across the UK, the price of ESL technology has been driven down and the ROI improved.
Yes, we offer flexible finance to support your investment in ESL technology making the cost to implement ESL across all or even part of your stores more affordable than ever.
