The Problem
Fast-growing discount retailer, B&M Retail, operates over 800 stores across the UK, offering customers a broad range of FMCG brands and non-grocery products at great prices. With a desire to enhance efficiency and simplify the completion of daily operations, B&M recognised the need to replace existing mobile devices. Requiring an advanced technology suite to support its growth plans, B&M enlisted the help of technology specialists, TPP Retail.
The Solution
Working with the B&M team, we understood the need to optimise pricing, labelling, promotions, and stock management processes due to the fast pace at which the business operates. With our Retail IQ solution’s flexibility and built-in modules – Label IQ and Stock IQ – meeting these requirements, we demonstrated how modern, feature-rich software coupled with a multi-use device and support services could lead to advanced in-store operations.
The Project
Solution Migration
Based on its form factor and cutting-edge features, the Zebra TC21 was the recommended device at the time of the project; we have since introduced additional Zebra TC22 devices to ensure the longevity of supply. Having previously invested in Zebra mobile printers, this combination also allows B&M to benefit from maximum hardware compatibility.
With the solution decided, we provided a slicker, more user-friendly interface for store colleagues as well as improved existing processes to drive further in-store task efficiency. Carefully migrating from B&M’s legacy software to Retail IQ was vital to project success and required expert management by the TPP Retail team.
Operation Enhancing Software
Transforming shelf-edge and promotional labelling, B&M is no longer restricted to basic label designs, free to update labels to reflect its position as a discount retailer. Label IQ also enables batch printing of promotions, price changes, and new product introductions by sub-department, significantly reducing the time spent on labelling tasks. We also introduced A4 Print functionality to meet new unit-of-measure labelling regulations – something their existing LaserJet setup couldn’t support – enabling back-office printing directly from mobile devices.
Price checks are now faster and simpler with Price Verification. B&M can direct store teams to audit specific sections, and colleagues can automatically reprint any incorrect labels on the spot for immediate correction. An on-screen compliance score keeps stores informed, while accuracy results are seamlessly reported back to the head office.
Leveraging Stock IQ functionality, store managers have greater control over the stock on their shelves, able to adjust minimum quantities by product and set trigger levels to match local demand. Armed with our powerful Product Query tool, stores have the information they need to run more effectively and deliver better customer service. Quick access to key product details, including sales visibility, stock in transit, barcodes, and product codes, enables faster, more confident decision-making on the shop floor.
Complete Device Management
Device management was something B&M took seriously, but visibility had been a challenge. Enterprise MDM solution, 42Gears, was recommended due to its sophisticated management capabilities for Android devices to provide B&M with full visibility of device usage and location, as well as the ability to deploy software and security updates, and remotely manage devices.
Seamless Rollout
With a deadline set for mid-November, the TPP Retail project team managed a seamless deployment across 700+ B&M stores in just four weeks.
By shipping ready-to-go devices directly to the stores, there was no need for in-store engineers thanks to the creation of clear documentation that guided colleagues through onboarding. A series of ‘how-to’ videos stored on each device were deployed to support colleagues who required additional training material.
The solution has subsequently been rolled out across all new store openings.
TotalSupport & Ongoing Management
Providing vital support to B&M’s IT team with our TotalSupport Device Management service, we will take care of everything from security patches to Android software updates, device monitoring and analytics, as well as fulfilling administrative tasks to simplify day-to-day management for them.
Working in partnership with B&M’s technology service partner to fulfil swap management in the event of a device being out of commission, we’re here to ensure that the B&M team in every store is equipped with the necessary devices to work effectively.
Testimonials
Suzie Williams
Group IT Director, B&M Retail
